Takeaway 2:  Understand what dictates the multiplier attributed to the valuation of a company to answer the quesiton, "What is my business worth?"
Takeaway 3:  Companies in industries that are in high demand will command higher multiples vs. companies in industries in out-of-favor sectors.  Healthcare, education, technology and business support & service are high demand.  Oil & gas and construction are low demand.
Takeaway 4:  Companies with high potential growth rates will command a higher multiples.  A business plan is the best tool to project and defend plans for future growth.
Takeaway 5:  The buyer's perceived risk plays a large part in what they are willing to value the business.  Talk to me about the 15 risk factors that can devalue your business. 
Takeaway 6:  Try to find strategic buyers.  Strategic buyers generally look for larger projects, $1M+ EBITDA, that are a great fit for their existing customer base, product line, or an untapped geographical region, i.e., they believe they can easily scale up revenues while simultaneously streamlining back office support.

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