Tuesday, June 22, 2010

Business Mentoring Book Reviews: In “Built To Sell: Turn Your Business Into One You Can Sell”, A Business Owner’s Mentor Can Advise On How Best To Prepare The Sale Of A Company « Business & Executive Mentoring

Business Mentoring Book Reviews: In “Built To Sell: Turn Your Business Into One You Can Sell”, A Business Owner’s Mentor Can Advise On How Best To Prepare The Sale Of A Company « Business & Executive Mentoring

“…Alex, the fictional owner of a small ad agency, who confides to his mentor that he wants to sell the business only to be told that it’s unsellable. Ted, the mentor, tells Alex to devote two years to the process of turning his existing business into one he can sell…”

Business owners frequently take a similar approach to the number they would like to get when they exit their businesses. Some sellers do their homework, research the value of their company and determine how the market will view what they have built. Others simply fly blind, hoping they’ll get their number when the time comes to sell.

I recently asked John Warrillow, author of the book “Built to Sell: Turn Your Business Into One You Can Sell,” why business owners seem to have such vastly different attitudes about selling. “I think people tend to view selling as representing one of two things: remorse or freedom,” Mr. Warrillow explained. “The latter group tends to think of selling in terms of providing the freedom to be able to do things they’ve put on the back burner for years.”

No comments:

Post a Comment