Ten Top Investor Turnoffs Around Business Plans - Martin Zwilling - Startup Professionals Musings - Forbes
Ten things NOT to do...
- Tease or spam the investor.
- Send the plan without a summary.
- No plan in the Business Plan.
- Embarrass your English teacher.
- Fill the text with acronyms.
- The base plan is a book.
- It’s all in an appendix.
- Don’t be negative.
- Prototypes and demos attached.
- Letters from your friends.
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