"ANN ARBOR, Mich. — Think that emotions have no place in business? Think again. New research by professors and a PhD student at the University of Michigan's Ross School of Business shows the most accurate forecasts and judgments come from those who simultaneously experience both positive and negative emotions.
A series of studies by Professor Jeffrey Sanchez-Burks, PhD student Laura Rees, Professor Reuven Lehavy, and Naomi B. Rothman of Lehigh University examined how people performed when feeling positive, negative, and when feeling both emotions. Their work is outlined in an article, "The Ambivalent Mind Can Be a Wise Mind: Emotional Ambivalence Increases Judgment Accuracy," published in the Journal of Experimental Social Psychology.
For decades, economists, behavioral scientists, and business leaders have considered an emotional decision maker an unwise one. Elated investors inflate the market with irrational exuberance, while grumpy sales forecasters create product shortages by being overly pessimistic.
The consensus has been that the ideal is an emotionless state of mind."
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Michigan in the News—Stephen M. Ross School of Business:
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