Sell Your Business Well – Helpful Tips That You Must Read | DL White Site

Sell Your Business Well – Helpful Tips That You Must Read | DL White Site

June 29th, 2010 | Author: Amanda Leer

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Many business owners know the 80-20 principle in doing business. This principle means that you will try to focus on 20% of the customers and provide good service for them. And for the rest of the customers, you may maintain a good relationship with them but they will not be the main target of your business.

There are plenty of reasons which can explain the failure of these businesses. And the general one is that the businessmen cannot target the suitable customers well. There are numerous customers for a business and it is difficult for the owner of the business to have a very close contact with every customer. Therefore, it is important for them to target certain groups of customers, which may account for 20% of the total number of customers. Of course, some businesses may use the total amount of sales as reference. It means that they will try to target the customers who altogether contribute to about 20% of the total sales.

But in order to make your focused customers happy, you have to do something. If you cannot provide them with the quality service, they will surely be unhappy. And as they are the focused customers, your business will collapse if you cannot gain their support. There are several ways that you can work on so as to make your customers loyal to your business.

You may say that it is hard to keep such record for all the customers. Well, I am not saying that you should treat every customer in this way. You should only treat part of the customers. The selection criteria depend on you, but you should only target about 20% of the customers. Or, you may select customers which can contribute to 20% of the total sales of your business.

If you want to explore new market, you can try to attend some seminars or trade shows. These will enable you to reach more customers who are in your target group. Of course, you should notice about the scale of the trade fairs before you confirm to attend it. Some of them may be really small and you cannot get new target customers well by attending it.

No doubt, the quality of service should be from your company but not you only. You have to train your company staff so that they have the mind to serve the customers well. Sometimes you may not be in the shop and your staff will be responsible to deliver the quality service.

When you do the promotion or when you contact your customers, you have to make them feel that they are important. If it is possible, you should send the email one by one. Sometimes, customers will see that you are sending the email to thousands of people at the same time and they know that they are just small in the group. If you can send the email one by one, they will feel warm because you can provide them with personal care.

To conclude, you should figure out some unique ways to provide impressive services to the clients of your company. It can help your business to be outstanding in the market.