Is Your Value Proposition Selling or Sinking Your Business?

Six Questions To Help Assess If Your Value Proposition and Marketing Plan Need a Tune-up. 

When you introduce yourself and start talking about your business, do people truly want to hear more? When your company advertises its products, do you quickly get more sales? Does telling your story prompt consumers to try your product? Can your customers easily explain to friends why your product or service is better than your competitors’? If you answer “no” to any of these questions, it is likely time to revisit your value proposition—or at least how you are communicating it in the market. It can be hard to grow your business if your target customers do not fully understand your value.

If the concept of a “value proposition” is new to you, I discussed this important tool in my last MENG blog. I discussed the importance of focusing your value proposition on the benefit you deliver to your customers rather than just talking about your product. In this blog, we will look at how to make your value proposition a more effective selling tool.

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Is Your Value Proposition Selling or Sinking Your Business?:

For additional information regarding Florida business sales, acquisitions and valuations, please contact Eric J. Gall at info@buysellflbiz.com or 239.738.6227. Also, visit our Florida Business Exchange website at www.fbxbrokers.com and my personal website at www.buysellflbiz.com.