Recap of selling an ecommerce business » Practical Ecommerce

Every time I sell an ecommerce business, I write an internal summary with highlights of that deal. This includes statistics like:

• Asking price vs. selling price; 
• Terms offered vs. terms negotiated between buyer and seller; 
• Challenges faced selling the business; 
• Number of offers received; 
• Time between the listing date and selling date. 

After the transaction is completed, when I discuss and reflect with the seller on the selling process, I hear interesting and many times repeated comments.

Many of the comments are versions of “If I had known before, I would not have done or I would have done it differently.” It occurred to me that other ecommerce owners might want to learn from the insights of these experiences. Thus, going forward I will periodically share a snapshot and key takeaways of an actual sale of an ecommerce business I have completed.

For this installment, I will focus on an ecommerce business that declined in revenue in the last two years. This business was manufacturing and selling art and related gift items. Here is the financial overview. Note that all identifying information has been changed, including the product line sold, to preserve seller confidentiality."

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Recap of selling an ecommerce business » Practical Ecommerce:

For additional information regarding Florida business sales, acquisitions and valuations, please contact Eric J. Gall at info@buysellflbiz.com or 239.738.6227. Also, visit our Florida Business Exchange website at www.fbxbrokers.com and my personal website at www.buysellflbiz.com.