Are You Boring? | Built To Sell

 "Only a quarter of the business owners who received their Sellability Score in 2012 said they offer something unique – most businesses we analyzed sell nothing special:

46% biz owners say they sell a product/service their customers can get from a few other suppliers.
25% have a commodity product/service available from many other suppliers.
25% have a niche product/service unique to the marketplace
4% have a monopoly on the product or service they supply
1% are unsure

The main problem with hawking a commodity is that your margin gets beaten down to nothing. There was a time when being the “local guy or gal” mattered; but in 2013 – with near perfect pricing information available a few key strokes away and Amazon.com selling everything from kitchen utensils to car parts – being local means less every day.

The benefit of a differentiated offering is pricing authority, which triggers a virtuous cycle, where the more margin you make, the more you have to invest in development and marketing, and the more unique your offer becomes, and the more money you can charge… and the neat little cycle continues."

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For additional information regarding Florida business sales, acquisitions and valuations, please contact Eric J. Gall at info@buysellflbiz.com or 239.738.6227. Also, visit our Florida Business Exchange website at www.fbxbrokers.com and my personal website at www.buysellflbiz.com.