Client Referrals: The Key To Growing A Small Business « CBS New York

"Selling is an important part of a small business. But the best way to grow a business is by getting new business without the hard sell. Your business can accomplish growth without a hard sale through referrals.
A referral is a potential client or customer who is directed to a business by someone who knows that business through experience or reputation. Customer referrals are one of the keys to growing a small business, but they can feel out of reach. Use the tips below to improve your customer referral batting average.
Deliver. The first rule of generating client or customer referrals is, quite simply, to provide a great product or service to your existing clients or customers. That way, the customer is satisfied and likely to recommend your services to friends."

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